Email marketing is still an effective way of building and maintaining a relationship with both your existing and potential customers.
Email marketing continues to work particularly well when executed as part of an integrated online marketing campaign. SBIM’s approach to email marketing combines strategy, implementation and tracking and our results show that a personalised, segmented and targeted campaign can create an increase in brand engagement and ultimately drive more traffic and conversions. SBIM can manage your complete email marketing strategy or help you with any aspect of it, including list building and list management, template design, broadcast and reporting.
SBIM has partnered with MailChimp, the most popular email marketing software on the planet.
The MailChimp platform ensures that your email marketing activities will meet compliance and deliverability best practice guidelines, without compromising creativity. Our design team will bring your emails to life to ensure your message is clear and your audience is in engaged.
We believe that an email should be part of an integrated approach to communicating with your audience. Our approach includes linking with your social media platforms and key pages of your website to improve recall and build loyalty.
Broadcast & Split Testing
SBIM can maximise the outcome of an email campaign by implementing insightful testing techniques before it goes live.
The most successful campaigns are the ones that are the most targeted. Whilst planning the campaign strategy, SBIM will work with you to segment your audience so that a relevant message can be created for each segment. It is possible to take this one stage further and test a range of messages, in order to discover which engages your audience the most.
With this information uncovered, you can then roll out the most engaging solution to maximise results. SBIM can also split-test your campaigns according to the subject line in order to boost open rates.
Tracking & Reporting
SBIM can provide granular reporting on the key aspects of your campaign; for example who opened your email and clicked through to your site, where they clicked and who converted.
Our reports drill down to an individual level which can be particularly powerful when fed into your sales pipeline and shared with your direct sales team.
MailChimp offers advanced reporting features you can access anywhere.
Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.
When you connect your store with one of MailChimp’s hundreds of e-commerce integrations, you can create targeted campaigns, automate helpful product follow-ups, and send back-in-stock messaging. Learn what your customers are purchasing, then send them better email.
What are your customers most likely to buy? MailChimps’s automatic, built-in product recommendations empower any size business to generate personalized suggestions for customers based on past purchase behaviour.
Follow up with, delight, and re-engage your customers. Use pre-built customer lifecycle workflows tailored to your industry to create targeted series of emails to reach your subscribers at the right time.