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There is a lot more to making an Ecommerce site work for your business than just building a website, whacking in a shopping cart, opening a PayPal account and sticking up some products. If it was that easy then we would all be millionaires. From site speed to design, product reviews to checkout abandonment, coupons and deals to shipping, payment and security; get any of this wrong and you risk your site under performing. Check out the info-graphic below to discover the statistics and habits behind the shoppers clicks.

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud