(SEO) Search Engine Optimisation & Google
Venue : Sutherland Computer Training - Suite 11, 27 Evans Street, Maroochydore 4558
Bookings : To Enrol - Call 07 5478 8972 - Class sizes are limited to 10 only - So Be Quick!
| Workshop | Price | Duration | March '10 | April '10 | May '10 | June '10 |
| (SEO) Search Engine Optimisation & Google | $300 | 1 Day | 18th | 16th | 13th | 22nd |
| Enrol | Enrol | Enrol | Enrol |
"Discover the Formula to Page #1 Google Rankings!”
Have you ever wondered ....
- Why certain websites rank Page #1 of Google when you use a particular keyword?
- Why some of your competitor’s websites rank higher than yours?
- What impact a Page #1 ranking could have on your business?
- Why your website isn't performing as it should?
- Business owners who want to either design or redesign a website to obtain better results
- Business owners who want a practical understanding of SEO and how to implement it.
- Anyone who has a website that is not achieving its desired outcome.
- Understand the growth of the internet for commercial uses
- Learn the commercial potential of your business being online
- Learn what keywords are and their importance
- Learn to use a free keyword research tool to calculate search volumes
- Learn how to use the keyword results to build a website
- Understand what a snippet is and its importance
- Learn how to use meta descriptions
- Understand why the structure of a website effects SEO
- Study the logic and structure of product and service segmentation on a website
- Be able to quickly determine good and bad SEO characteristics of websites
- Understand the need for conversion techniques on a website
- Where is mass media heading
- Why is the internet starting to dominate mass media
- The internet is another channel of communication – it is not the whole answer
- Some statistics that will amaze you
- What does it cover
- Where do you start
- Get the order right first – strategy, SEO, conversion, link building
- A guide to what you need to consider as part of your internet strategy
- How to tie SEO into your internet strategy
- Why is SEO important
- What is a search engine
- How does a search engine work
- What does a search engine expect from a website
- Local Google results compared to other options – other countries, international
- Learn the necessary lexicon for websites (URL, meta tag, extension, etc)
- How to research domain names for registration or ownership
- Some great tips and shortcuts to doing SEO simpler and faster
- Keywords defined and discussed
- What keywords should you use
- What keywords are being searched
- How to use Google Keyword Tool
- How to interpret the keyword research
- Understanding the difference between informational, navigational and transactional search queries
- Look at examples of keyword research – you will be surprised Perform your own keyword research and analysis
- Domain name selection issues
- Page URL structure
- Page title coding
- Meta description usage
- Keyword density
- Use of headers on a page
- Use of bolding to highlight keywords
- Why images have to be used sparingly
- A snippet defined and discussed
- Where do snippets come from
- Learn how to shape a snippet for your benefit
- What message do you want to send in a search query result
- Where to place a call to action
- Learn to use a great free tool to become the master of a snippet
- What is Google looking at
- When should products be separated
- How do you manage this
- Examples of good and poor product segmentation
- Perform your own product segmentation research and analysis
- Why they are so powerful
- How and when do they help
- Google’s PageRank methodology explained
- Understand the different types of links – one way, reciprocal, no follow, etc
- The benefit of internal linking on your website
- Understand the benefit of contextual links
- Explore a fundamental linking strategy
- Learn the concept of link bait
- When linking can be bad rather than good
- Different sources of traffic to a website
- Understanding search queries from a commercial perspective
- What is the main action sought from searcher
- Some examples – good and poor
- An SEO checklist to take away
- A list of the free website tools used or discussed during the workshop
- CMS – content management systems – what to look for in them
Well, the good news is there is no big secret when it comes to achieving high rankings. You just need to know how to optimise your site and present the content in a search engine friendly manner. The websites that rank highly on Google are not lucky; they have simply discovered the magic of Search Engine Optimisation (SEO).
Who should attend:
The SEO 1 Day Workshop is designed for anyone who wants to understand what drives the rankings returned by Google and other search engines. This could include:
Course pre-requisites:
The Search Engine Optimisation workshop assumes no prior knowledge of SEO or website design or structure. Participants should have a general understanding of personal computers, the Windows operating system and the Microsoft Explorer Internet Browser. A website is not required.
The course is not designed to allow changes to be made to your website on the day.
Learning Outcomes:
At the completion of this workshop attendees should be able to:
Topics Covered:
Introduction
Internet Strategy
Basic SEO concepts
Keywords
How to implement SEO on a website
How to optimise a Google snippet
Product segmentation
Link strategies
What to do when you get traffic
Bringing it all together
Related Courses:
Google Adwords Training - 1 Day Workshop.
Using good SEO on a website is a great start to driving traffic to your business. If you want to learn how to drive even more traffic to your website using Pay Per Click and Google Adwords for an instant hit, you should attend the Google Adwords Training - 1 Day Workshop.
Blog Training - 1 Day Workshop.
One of the most effective uses of SEO is its application to Blogs. Learn how to create a highly optimised blog and discover how a blog can enhance your web presence, drive traffic to your website and ultimately increase sales. Learn the art of blogging by attending the Blog Training - 1 Day Workshop.
