Online Advertising with Google Adwords
Venue : Sutherland Computer Training - Suite 11, 27 Evans Street, Maroochydore 4558
Bookings : To Enrol - Call 07 5478 8972 - Class sizes are limited to 10 only - So Be Quick!
| Workshop | Price | Duration | March '10 | April '10 | May '10 | June '10 |
| Online Advertising with Adwords | $300 | 1 Day | 12th | 8th | 4th | 11th |
| Enrol | Enrol | Enrol | Enrol |
“A Laser Targeted, Cost Effective Way to Boost Your Business”
The internet has changed the advertising landscape forever….
- Yellow Pages has become less effective and more expensive year after year.
- Advertising in local and community newspapers is becoming less attractive as readership declines and costs soar.
- Traditional media is struggling to reach a more diverse, selective and discerning audience.
- As a result, business today is spending more on online advertising then on traditional media….
If you’re not already advertising online using Google Adwords, chances are your competition is…. You cannot afford to be left behind! This Online Marketing workshop has been specifically designed for small business owners and individauls who are wanting a more cost effective way to promote their business, find new customers and increase sales. Learn how to leverage the power of Google Adwords to reach, attract and communicate with customers in a way you never thought possible.
Who should attend:
The Google Adwords 1 Day Workshop is designed specifically for business owners, managers and marketers who are looking for a more cost effective way to promote their business and wish to take advantage of the most powerful direct marketing machine on the planet. The workshop covers the critical elements of researching your target market, the basics of setting up a Google Adwords account, creating your first campaign and then tracking the results.
Course pre-requisites:
Online Marketing with Google Adwords assumes no prior knowledge of Pay-Per-Click advertising or the Google Advertising interface. Participants must have an active website or blog and a basic understanding of personal computers and the Windows operating system.
As participants will be creating an Adwords account and creating active ads, a credit card will be required with a minimum of $30 credit available for account activation and the purchase of advertising credits.
Learning Outcomes:
At the completion of this workshop attendees should be able to:
- accurately describe how the Pay-Per-Click advertising model works
- conduct in-depth keyword and market research
- use the Google Adwords Traffic Estimator
- conduct effective competition analysis
- use other online research tools
- set up a business Adwords account
- establish a search network campaign
- create individual ad groups
- learn how to write compelling ads
- add keywords to ad groups
- determine keyword types and their various applications
- estimate ad campaign costs
- set and adjust keyword bids
- conduct split testing
- enable campaign conversion tracking
- activate and link to Google Analytics
- understand and interpret the advertising and analytics data
Topics Covered:
Introduction
- How PPC has Changed Advertising Forever
- The Art of Direct Marketing
- History of Online Advertising
Traffic, Conversion and Economics
- What is Your End Game?
- Defining a Purpose and Setting the Goal
- History Will Repeat
- Extracting Your Existing Numbers
- Calculating Visitor Value
- Total vs Unique Visitors
- Establishing Conversion Indicators
- Setting Conversion Values
- Calculating Cost Per Lead
- Measuring Customer Value
Keyword Research
- Identifying the Ideal Customer
- Configuring Google Keyword tool
- Local and Global Search Volume
- Finding Keywords
- Selecting the Right Keywords
- Google Traffic Estimator Tool
Market Analysis
- Checking out the Competition
- Adwords Advertisers Competition
- Using KeywordSpy.com
Google Account Set Up
- Getting Started
- Setting Geographic Locations
- Language Settings
- Networks, Devices and Extensions
- Setting Your Daily Budget
Crafting Ads
- Creating a Campaign
- Keyword Rich Headlines
- Benefits and Features
- Display URLs
- Landing Page and Destination URL
- Adding Broad, Phrase, Exact, Negative Keywords
- Setting Search Network Keyword Bid Levels
- Creating a Split Test
Landing Pages
- Product Segmentation
- Customer Segmentation
- Landing Page Optimisation
- Entering the Customer Conversation
- Call to Action
Managing the Metrics
- Campaign, Ad Group & Keyword Status
- First Page Bid Estimates
- Clicks
- Impressions
- Click Through Rate (CTR)
- Quality Score
- Average Cost Per click (CPC)
- Average Cost Per Thousand (CPM)
- Campaign Cost
- Average Position
Results Tracking
- Conversion (many-per-click)
- Cost Per Conversion
- Conversion Rate
- Activating Google Analytics
- Campaign Tracking Codes
Related Courses:
SEO Training - 1 Day Workshop.
To give your Adwords campaigns and your website the best chance of success, undertaking Search Engine Optimisation (SEO) is a must. Learn how to optimise your web pages so that Google can rank them higher in search results and drive targeted traffic to your business. Learn the secrets to obtaining a front page listing in Google by attending the SEO Training - 1 Day Workshop.
Blog Training - 1 Day Workshop.
One of the most effective uses of SEO is its application to Blogs. Learn how to create a highly optimised blog and discover how a blog can enhance your web presence, drive traffic to your website and ultimately increase sales. Learn the art of blogging by attending the Blog Training - 1 Day Workshop.
