Hi, Marshall and Gary here

Lots of people on who read Small Business Internet Marketing liked the Goggle Profile information in one of our recent posts. Well here is another nifty tool that Google have recently released. It is called Wonder Wheel and can really speed up finding great keywords for online marketing.

Beware – it is highly addictive and you will find yourself chasing keywords all over the internet.

When you do a normal Google search and see the results, you get a page that has this at the top (this is based on small business internet marketing searched in google.com.au).

If you click on Show Options shown by the red arrow on a Google search page on your computer, you will get a range of options down the left hand side of the page like this.

Click on Wonder Wheel and you will see the search results will rearrange themselves like this.

You can see where the “wheel” came from. You will notice on the right the search results are still there. But look at the wheel. You can click on any the words at the end of the spokes and it will create another wheel based around this word. The existing Small Business Internet Marketing wheel is still there but just moves down. But to the right hand side, the results for the new search appear.

This is not all, have a look and play with all the other options down the left hand side of the page. You can view videos only, or forums, find entries from a certain time (e.g. within the past 24 hours), or use timeline to see results over time.

Pretty funky eh! The pertinent question is “it looks like fun, but what can it do for me?” Well, we see the Wonder Wheel as a useful tool to use in conjunction with the Google Keywords Tool – you can have a look at an earlier post http://www.smallbusinessinternetmarketing.com.au/understanding-keywords/google-keyword-tool-video/ where we showed how to use it. The keyword tool is great but provides a huge range of synonyms. We see that the Wonder Wheel provides a far more focussed selection of related searches – there are only 6 or so spokes to the wheel. And these suggestions are Google generated, so it is what Google thinks is relevant (and not what we think is relevant).

Lastly, working on keywords always requires looking at the Google SERP (search engine results page) for the keyword. When you use the keyword tool, you are forever toggling between it and a Google search page. The Wonder Wheel provides suggested relevant searches PLUS shows the actual SERP when you click on one of them.

At Small Business Internet Marketing, we like saving time and think that the Google Wonder Wheel does this well for your online marketing endeavours. Plus, it is great fun to play with!

Your business buddies
Marshall and Gary