YouTube Advertising
Click the play button on the video below for insights into the reach and power of YouTube and the online behaviour of it's Australian users. You will be amazed at the large and diverse audience, how engaged and active they are as consumers and how receptive they are of your brand and message.
After watching this brief video you will understand why we place such a large emphasis on the use of video and YouTube Marketing in your Search Engine Marketing and Pay Per Click Advertising programs.
YouTube Advertising Opportunities
YouTube Promoted Video Ads
On the search page of YouTube you will now see both free Organic and paid Promoted Video Ads that are pay per click listings driven by the Google Adwords system. When clicked, these ads direct the viewer to your YouTube Channel or the video watch page. YouTube Promoted Video Ads can appear on the YouTube Home Page, Watch Page, Search Page and the Google Content Network. Promoted Video Ads are created using the Google Adwords interface and is Adwords Editor supported. Call to action overlays can be placed on your videos to drive traffic to your website.
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Click here to learn more about YouTube Promoted Videos in Australia
Click to Play Video Ads
Click to Play Video Ads have all the functionality of a normal YouTube hosted video plus the added functionality of a rich media ad. It contains a 300x35 banner at the top for your company logo, product or business branding with a 300x225 video panel for ad format, watch page and expanded view playback. You can track all of your favourite YouTube metrics plus Ad performance tracking through Google analytics.
Click on the image to enlarge....Standard Autoplay Video Ads
Standard Auto Play Video Ads are similar to Click to Play Video ads in that they still have all the functionality of a normal YouTube hosted video, 300x35 banner, 300x225 video panel and the various playback options. Where they differ is the auto play ad will automatically play without sound for 30 secs when the user arrives on the page grabbing their immediate attention. You can then click to replay with full sound and at the end of playback will resolve back to a thumbnail image. The same tracking capabilities as click to play video ads are also available.
Click on the image to enlarge....Overlay YouTube Ads
Overlay ads are transparent panels that sit directly over the bottom part of the active video. Overlays can appear on both organic and paid video views. Video overlay enable you to encourage the viewer to click away from the video and over to your website. You can track the click through statistics from your overlay ads to determine their effectiveness in driving traffic to your website.
Click on the image to enlarge....In-Stream Video Ads
In-Stream YouTube Video Ads play before, during and after the feature video and cannot be skipped through and works on a cost per thousand impression (CPM) basis. Ad formats are 15 or 30 seconds in length and are pre loaded onto YouTube. The In-Stream Video Ads allow click throughs to external websites and has a 300x60 static or flash click through banner companion. Ideal for strategic product placement and product association campaigns.
Click on the image to enlarge....Expandable Masthead Ads
Expandable Masthead Ads are the largest rich media advertising format on YouTube. The expandable masthead has full video and interactive functionality. Other media such as photos, games, audio and video can be part of the ads features. The standard size of the masthead is 960x250 and will expand to 960x500. According to YouTube the Masthead has an interaction rate of 14%. This form of advertising is ideal for product launches, special events, promotions and branding.
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Tandem Masthead Ads
Tandem Masthead Ads are the ultimate rich media advertising unit on YouTube. The tandem masthead auto-plays on load and has full video and interactive functionality. The standard size of the masthead is 960x250 with the additional 300x250 companion. The only limits are your imagination.
Click on the image to enlarge....Take Advantage of YouTube Advertising Today
If you would like to take advantage of the powerful reach, the high level of user engagement and the advertising opportunities that YouTube Video offers, then call us on 07 3325 0505 or fill in the email contact form. Don't worry if you don't have a YouTube Channel yet or haven't any videos to promote, we can take care of that and guide you every step of the way.
