Online Strategy
It all starts here - a FREE No Obligation 2 Hour Strategy Session. We believe that this is the most important step in achieving your online marketing success - having a plan.
The purpose of this meeting is to fully investigate the online marketing opportunities that are available to you. We spend the time to get to know you and your business, understand your market and the competitive forces that are at play, your business and marketing goals. It is not until we fully understand your current situation and establish a starting point, do we make any assumptions or commence formulating any recommendations.
This FREE 2 Hour Strategy Session also gives you the opportunity to ask as many questions as possible of us to make sure that you are dealing with experienced and qualified experts in the field. It is not until you feel 100% comfortable and satisfied with our approach do we look to start working together and setting out an Online Strategy for your business.
If you would like to take advantage of this FREE Offer, please contact us on 07 3325 0505 or fill in the email contact form.
We are confident you will find our services to be exactly what you are looking for and we look forward to discussing how we can work together and help your business on the way to internet marketing success.
Our Search Engine Marketing Methodology
Pay Per Click Advertising is a vital part of a successful search marketing campaign. As an accredited Google Search Engine Marketing company, Small Business Internet Marketing works alongside your marketing team, researching and creating ads that will appear on search engines such as Google, Yahoo, Bing and Ask.
Small Business Internet Marketing closely monitors the success of your pay per click advertising by routinely manipulating campaign elements such as keywords, ad copy, ad positioning, bidding, scheduling and the optimisation of your landing pages. Using advanced PPC tracking software we are able to test your ad creative and their respective landing pages against their ability to deliver your desired results.
Our goal is to increase your Return on Investment (ROI), lower your Cost Per Click and meet your online marketing targets. To achieve the results you are looking for, we have adopted the following methodology:
1. Initial Consultation and Needs Analysis
We'll meet with your marketing team and key internal stakeholders to identify:
- Your Business & Marketing Goals
- Your Target Market & Current Customers
- Your Immediate Competition
- Your Reporting Requirements
- Your Online Marketing Objectives
2. PPC Campaign Audit and Strategy Development
If you are self managing your PPC accounts, we will first examine in detail your current search marketing campaigns. In particular we focus on:
- Bidding strategies
- Click through rates and costs
- Keyword strategy
- Campaign history
- Landing pages and copy
- Conversion analysis
- Lead and Sales conversion rates
By modifying or creating entirely new campaigns, we then develop a strategy to meet your goals that outline clear guidelines, realistic expectations and suitable time lines.
3. Project Planning and Implementation
We come to an agreement on the strategy, implementation plan, campaign timelines and reporting metrics (CPC, KPI, CPA, etc.), timelines and format. We then proceed with the agreed implementation plan. All changes or modifications to the strategy, plan or its execution are communicated in consultation with you before they are implemented.
4. Monthly SEM Progress Reviews & Account Maintenance
Each and every month we send you a detailed report outlining your campaigns key metrics. Once the account structure has been determined and the strategy set, we continue to increase the effective of your online advertising by optimising your campaigns to increase overall account performance.
