Hi, Marshall and Gary here.

Often in our Small Business Internet Marketing posts, we mention getting high visibility on the internet.

What we are talking about here is having some marketing strategy to get your head above the rest of the competition. We never ever say that this is easy. There are very large companies whose whole business is solely around doing this for their clients. However, this is not a justification for not doing it.

In Australia, some 16 million people use the internet. Around 95% of these people use the internet to find product and services online. Google accounts for a whopping 88% of all searches done. So the math is that Google can lead over 15 million customers to your electronic door – theoretically.

So obviously any strategy to increase you web traffic tends to centre around Google. In our category of Understanding Keywords we talk about having to know what people are actually searching the web for, and what particular words and phrases they are plugging into Google.

Knowing this information is a great start, but you have to convert this knowledge into more visitors to your website or blog. For a small business owner, the appeal of the web is all about getting more sales – so converting the visitors to something more than just visitors is just as important.

Next post -domain and business names.

Your business buddies

Marshall and Gary