Hi, Marshall and Gary here.

We often find, quite rightly, that small business owners are married to their company name. This makes absolute sense to us at Small Business Internet Marketing.

There is a saying along the lines of “small businesses are often started with dream or a fight”. In other words, the owner wants to sell everyone else the dream (perfect flowers, hot rod cars, you name it) or started their company after becoming disillusioned where they worked (you know – “the boss is an idiot, I could do this far better” type person).

Because of this, their business name has a lot of personal resonance to them. This is even more so the case when it is eponymously named – as in a fictional Bob Smith owns a company called Bob Smith Auto Electrician.

So it is a natural reaction for owners to want a domain name for their website or blog that is as close as possible to their business name. Nothing wrong with this, but often the domain name then takes them into to some awfully crowded web space.

It is OK if someone searches for Bob Smith Auto Electrician, and then finds the website and gets whatever information they were after. But we suspect the searcher had to know that Bob Smith Auto Electrician did actually exist before doing the search – not as result of the search.

So if you can find a domain name that is in a reasonably well searched area by Google users that is consistent with what the business does, and doesn’t have huge competition – it is a great start to an internet marketing strategy.

Next post – blogs and domain names
Your business buddies

Marshall and Gary