Converting Online Leads

Hi, Marshall and Gary here.

Year after year the internet becomes more predominant in attracting the dominant share of the marketing spend from small business. For the first time ever, in 2008 we saw the worldwide advertising spend on the internet surpass all other mediums

As small business demands greater returns for their advertising dollar and move more and more of their advertising spend to this medium, the internet is quickly becoming crowded and highly competitive.

Over the past 2-3 years costs for pay-per-click advertising (PPC) have more than doubled in most markets as the competition hots up for the popular keywords and phrases across all sectors.

The difference between a number 1 ranking and a number 10 ranking on Google can mean the difference between 60% of total search traffic for a particular keyword or phrase right down to 1% – this is what we mean when we talk about high visibility. This variance in the volume of visitors to your website based on your ranking could mean the difference of hundreds or even thousands of leads to your business every year.

Whether your website traffic comes via PPC advertising, banner ads, links, search engines or a raft of other channels, the challenge facing all businesses marketing on the internet is to convert as much of this traffic as possible.

Continue Reading – The Conversion Challenge